By Crains Detroit Business

Bernard White, 38

President White Construction

Biggest Achievement:

Remaining on track to achieve a growth rate of $2 million a year by the fifth year of business.

Current goals:

"My ultimate goal is become a $20 million mid- to small-sized contractor."

Being an optimist and Detroit booster, Bernard White said he is in the best position for a contractor to be right now: a business working in Detroit.

"I think the city is poised for both public and private development.  A lot of pent-up demand exists for housing.  A lot of people have been sitting on the sidelines," said White.

The Detroit native graduated with honors from Lawrence Technological University in 1980 and earned his professional-engineer license in 1991.

Michigan Contractor and Builder
September 9, 1995
By: Bernard White

The leaders of construction labor, owners, and contractors in Southeastern Michigan have been meeting monthly for over a year and have joined together to make Southeastern Michigan the best place in the world to perform construction.  One of their missions is to significantly increase and retain minorities and women in the building trades.

Detroiter Magazine, July 2000

By Rodd Monts

Small businesses can learn a lesson from White Construction founder Bernard White on how to build a business layer by layer, from scratch, into a successful enterprise.

What do the Detroit Zoo and the Motown Museum has in common: In a sense, they represent both the past and the future of White Construction Co.   The zoo has an aquarium. The museum has Stevie Wonder's Original Musiquarium, the artist's 1982 album. And White Construction president W. Bernard White is a huge Stevie Wonder fan.  White's biggest accomplishment since starting his $20-million construction management firm more than 10 years ago has been the Wildlife Interpretive Gallery at the Detroit Zoo, a multimillion-dollar project completed in 1996. And if he could choose his personal dream job, it would be to build a new Motown Museum, a monument to the label Stevie Wonder has been instrumental in building.

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