Detroiter Magazine, July 2000
By Rodd Monts
Small businesses can learn a lesson from White Construction founder Bernard White on how to build a business layer by layer, from scratch, into a successful enterprise.
What do the Detroit Zoo and the Motown Museum has in common: In a sense, they represent both the past and the future of White Construction Co. The zoo has an aquarium. The museum has Stevie Wonder's Original Musiquarium, the artist's 1982 album. And White Construction president W. Bernard White is a huge Stevie Wonder fan. White's biggest accomplishment since starting his $20-million construction management firm more than 10 years ago has been the Wildlife Interpretive Gallery at the Detroit Zoo, a multimillion-dollar project completed in 1996. And if he could choose his personal dream job, it would be to build a new Motown Museum, a monument to the label Stevie Wonder has been instrumental in building.